Letter written by a Neediest Cases donor: “Dear Sir or Madam, Instead of giving gifts to each other this year, my family thought it would be a better use to donate the amounts that would’ve been spent on gifts to a charity of our choice. Please accept the enclosed donation of $360 on behalf of the (redacted) Family. Keep up the good work!”
You know how the economy has been, to put it gently, not so great? People all over the world are tightening their wallets, trying to weather the storm. So you would think, in this kind of dismal economic climate, that charity organizations would be experiencing huge drops in donations as people are cutting what they perceive to be unnecessary expenses.
But not the Neediest Cases charity from The New York Times. Neediest Cases is a regular feature in The New York Times, in which one of the reporters writes about a person who is down on his or her luck. Then readers can send donations to help that specific person or the charity in general. Not only has Neediest Cases collected more than a half-million dollars MORE than they did the year before, but it has also seen a 53% increase in the number of donors.
The reason? Many donors felt that if they were having a rough time dealing with the recession, then the people at the bottom must have had it a whole lot worse. So the donors felt that now, more than ever, was the time to come through and help their neighbors.
I know there’s a lot of sadness in the world, but there’s a lot of goodness too. 🙂